What is a business venture without smart marketing strategies hi on October 18, 2021 What is a business venture without smart marketing strategies? It is a failure. So the importance of marketing and reaching out to a significant consumer base can never be neglected for any business sphere. WhatsApp is a platform where the marketing process is made easy as you can immediately reach out to a huge number of potential customers and appeal to them through some smart content. With more than 1 billion users and as many as 1 million users signing in every day, the outreach of this platform is the best your business can get. For marketing purposes, you are always looking to use platforms where the consumers are active. What can be possibly better than WhatsApp in this regard! Initially, WhatsApp marketing strategies were rather restricted. But the announcement made in 2016 by WhatsApp has turned the tables. They said they would be testing the tools to support the business groups in their communication with the users.